About us

Established in 1974, JEM SA supply and manufacturer the most comprehensive range of specialist cake decorating equipment and quality sugar craft in South Africa.

Inspired by his wife’s struggles with old fashioned metal cutters, the company was started by Neil Maytham more than 40 years ago in their garage. As an experienced engineer, it was here that he leveraged his technical background and innovative thinking to create original and practical plastic cutters for cake decorating ethusiasts.

It wasn’t long before the company began to expand, in both size and variety, to include the manufacture of other solutions, such as sugar flower sprays and other hand made sugar decorations. Situated just outside Durban, South Africa, the company joined Knightsbridge PME, an internationally recognised cake decorating company based in the United Kingdom, in 2011.

Dedicated to furthering the art of cake decorating, the amalgamation adds another level of expertise to the mix that ensures JEM SA’s ongoing quality and innovation of design. BRC certified, with a distribution to over 60+ countries around the world, JEM SA are the ‘must have’ brand for industry professionals and enthusiasts alike.